Ab-Soul

Hip Hop Universe - Ab Soul
Herbert Anthony Stevens IV (born February 23, 1987), better known by his stage name Ab-Soul, is an American hip hop recording artist from Carson, California. In 2007, he signed to indie record label Top Dawg Entertainment (TDE), where he eventually formed a hip hop supergroup Black Hippy, alongside his label-mates and fellow California-based rappers Jay Rock, Kendrick Lamar and Schoolboy Q. He is perhaps best known for his introspective lyrics and his four independent albums under TDE, Longterm Mentality, Control System, These Days..., and Do What Thou Wilt., which were all released to acclaimed reviews and commercial success.

In 2002, Stevens recorded his first song. In 2005, he signed a recording contract with StreetBeat Entertainment, but just a year later, in 2006, he met Punch, President and Chairman of Carson-based indie record label, Top Dawg Entertainment (TDE), who as Stevens says, saw more in his music "than metaphors and punchlines": "As soon as I had graduated from high school I had signed an independent contract with a small label called StreetBeat Entertainment. Took it as a learning experience. But during that time, I had started working with TDE. That deal was for two years, so as soon as that was up, I built a relationship with TDE and became a member of that family."[7] Before signing to TDE, Stevens was a part of a rap group called Area 51, alongside Brooklyn-native and fellow American rapper Snake Hollywood.

In 2007, Stevens officially became part of the Top Dawg roster, which already boasted fellow up-and-coming rappers Jay Rock and K-Dot (now known as Kendrick Lamar). Stevens states the book The Autobiography of Malcolm X (1964) as one of the texts that really enlightened him saying: "It just taught me a lot about people, religion, society, possibilities in society, success, and things like that. From there, I've just been very observant about a lot of the major political figures or religious figures that we have and I've been keeping a close eye to [them]. It may seem transparent, but ultimately it's very important to [draw your own conclusions]."

In 2008, Stevens made a brief cameo appearance in the music video for his TDE-mate Jay Rock's commercial debut single, "All My Life (In the Ghetto)". Also in 2008, he began recording music for his debut mixtape, at the TDE Recording Studio: House of Pain. In December 2008, Stevens released his first music video, for a song from the mixtape, titled "A Day in the Life", through YouTube. The mixtape, entitled Longterm, was released in January 2009. It was the first in a series, that Stevens claims will have four installments: "When I did the first Longterm I knew that there would be four of them. When I did the first one. So there will be four of them: Longterm 1, 2, 3, and 4. So right now we're at two. You'll have to wait for the next one. That's for the next Ab-Soul interview.".

In 2009, he formed supergroup Black Hippy, with his frequent collaborators and TDE label-mates Schoolboy Q, Jay Rock and K-Dot. Stevens released his second mixtape, and the sequel to his first, on June 28, 2010. The tape, titled Longterm 2: Lifestyles of the Broke and Almost Famous was highly acclaimed and featured Stevens singing on several songs.

In February 2011, Ab-Soul revealed he was working on an album titled Longterm Mentality, and subsequently released "Hell Yeah", a track featuring Schoolboy Q. On February 22, 2011 Stevens released another promotional recording taken from the album, "Moscato", a collaboration with another fellow Black Hippy, Kendrick Lamar. In February 2011, Stevens also embarked on the "Road to Paid Dues" concert tour, after being enlisted by fellow American rapper Murs.

On March 21, 2011 Stevens released the music video for a song titled "Nothin' New", in promotion for the album. On March 25, he released "Gone Insane", the fourth track liberated that was taken from the album. On March 30, a trailer for Longterm Mentality, was released via Top Dawg Entertainment. On April 1, 2011 he released the music video for "Gone Insane", directed by Top Dawg in-house directors Fredo Tovar and Scott Fleishman.

Stevens has stated the respective independent albums of his label-mates partly inspired material on Longterm Mentality: "I compare [the process behind] Longterm Mentality to the process with all of my joints. Kendrick's OD had came out and Q's Setbacks had came out. I had these bodies of work to go off of as references, as inspiration. I hear what Kendrick is talking about, I hear what Q is talking about, I heard what Jay Rock was talking about. So how am I going to piece this all together and add my own two cents, too? How do I continue the sound but have my individuality as an artist? It's the same challenge every single time." Stevens released his first independent album, under Top Dawg Entertainment, exclusively through iTunes on April 5, 2011. The album subsequently peaked at #73 on the US Top R&B/Hip-Hop Albums. The album, although its title is Longterm Mentality, is not the third part of his Longterm series.

Soon after the release of Schoolboy Q's second independent album, Habits & Contradictions (2012), Stevens began promoting his second independent album, releasing a song titled "Black Lip Bastard", on January 17, 2012. The song was produced by TDE in-house producer Willie B. On February 28, 2012, Ab-Soul, alongside Schoolboy Q, appeared on Sway Calloway's #SwayInTheMorning radio show, where Ab-Soul called "Black Lip Bastard": "pretty much one of the title tracks", The first song that appears on the album, to be released was "Showin' Love", also produced by Willie B.

On March 24, Schoolboy Q announced #TheGroovyTour; a month-long tour with Ab-Soul accompanying him the entire way. The tour began on April 20, at the Bill Graham Civic Auditorium in San Francisco, California. On April 6, 2012, Ab-Soul liberated a song titled "Terrorist Threats". The song features frequent collaborator Jhené Aiko and fellow American rapper Danny Brown, who proclaimed on Twitter that "Black Hippy the new Beatles and I'm Harry Nilsson". On April 17, 2012, Ab-Soul revealed the album's title to be Control System and unveiled the release date to be May 11, 2012. That same day, he also released a music video for "Pineal Gland", a song inspired by the psychedelic drug DMT and of course the pineal gland, a small endocrine gland in the vertebrate brain. On April 24, 2012, Stevens released another song, "SOPA". The song, produced by Nez & Rio, references the Stop Online Piracy Act (SOPA), a United States bill introduced by U.S. Representative Lamar S. Smith, that would have allowed the U.S. government to control the Internet.

On May 1, 2012, Ab-Soul released another music video, for a new song titled "Empathy", the song features vocals from Stevens' late longtime girlfriend Alori Joh (December 16, 1986 - February 6, 2012), who had committed suicide earlier in February. Joh's death had a huge impact on Stevens and the recording process of Control System. On May 4, 2012, it was revealed "Black Lip Bastard" was remixed and would feature his Black Hippy cohorts, Rock, Lamar and Schoolboy Q. On May 8, 2012, his collaboration with Lamar, titled "ILLuminate", was released. The day before the album's release Ab-Soul revealed the track listing and released snippets from the album. The album, as written on the back cover, is "Dedicated to the beautiful soul of Loriana Angel Johnson aka Alori Joh".

Control System was released exclusively through iTunes on May 11, 2012, under Top Dawg Entertainment. The album sold approximately 5,300 units in an abbreviated week, debuting at number 83 on the Billboard 200 and appearing on several other Billboard charts as well.The album sold an estimated 3,700 the next week. During 2012, Stevens toured with the rest of Black Hippy and fellow American rapper Stalley, on BET's Music Matters Tour.

In late 2012, Stevens was featured on Joe Budden's mixtape A Loose Quarter on the track "Cut From a Different Cloth". The song received praise as one of the best songs on the project. Budden has since announced that he and Ab-Soul have recorded many songs together which will be seeing the light of day in the near future. Budden went on to praise Ab-Soul as "one of the best things going in hip hop right now".

In October 2012, American singer-songwriter and record producer JMSN, who previously produced "Nibiru" for Stevens earlier in August, for what his label called "TDE Fan Appreciation Week", announced he and Stevens would be releasing a collaborative project together. The lead single for their collaborative album, which was set to be titled Unit 6, was officially released via iTunes on January 22, 2013. The single, titled "You're Gone", features vocals from both artists, as well as production from JMSN. On March 26, 2013, it was announced that Ab-Soul would be featured on XXL's 2013 Freshman Class issue, alongside Schoolboy Q and other up-and-coming rappers.
On August 6, 2013, after a near four-month hiatus, Stevens released a new song produced by Willie B, titled "Christopher DRONEr", alluding to former LAPD police officer Christopher Dorner. Along with the song, he announced he was working on a new solo project. The following day he would speak to XXL and say that he and JMSN had finished the Unit 6 album, however their management could not "see eye to eye", so the project was ultimately shelved for a possible later release, with Stevens saying: "As of right now it’s sounding like prequel to my album." He went on to confirm that JMSN and Jhene Aiko, will appear on the upcoming solo project. On October 17, 2013, Stevens stated that he was close to finalizing the project. Then later that week, he confirmed that the project had been turned in for mixing and cleared up rumors that it was titled Black Lip Pastor. With the release of the 56th Annual Grammy Awards nominations, it was revealed Stevens was nominated for Album of the Year for his participation on Macklemore & Ryan Lewis' debut album, The Heist.

On January 2, 2014, Stevens revealed he had turned in two projects to his label Top Dawg, before the year 2013, was over: "I turned in 2 projects last year, yea I know what your thinking, let's see where this year takes me…" he tweeted. On January 6, 2014, in an interview with Bootleg Kev, when speaking on the album Stevens stated: "Ali is mixing it right now," and that they were waiting on the perfect way to present the project, as a result of creative releases such as Nipsey Hussle's Crenshaw. He also revealed the album is about progression and confirmed there would be appearances from his TDE label-mates, as well as production from hip hop producer Statik Selektah. On April 11, 2014, Stevens announced he was also working on the third installment in the Longterm series.

On May 30, 2014, Top Dawg management took to Twitter to reveal These Days..., is scheduled for a June 24 release date. That same day, TDE management also unveiled the cover art for the album and released a snippet of a music video for Stevens' song "Stigmata". On June 21, 2014, Stevens released a music video for a song titled "Closure", taken from These Days.... The album debuted at number 11 on the US Billboard 200 chart, with first-week sales of 21,812 copies in the United States and has received generally positive reviews from music critics.

In October 2014, in an interview with Montreality, Stevens revealed the title for his first in-store retail project would be Longterm 3. In February 2015, Ab-Soul premiered the song "47 Bars" online, produced by The Alchemist. In July 2015, Stevens tweeted that his next album was "almost done." In July 2015, Stevens gave an update on the album: "My album's almost done..." he wrote on Twitter, adding, "It's a love story". He completed the post with the hashtag "DWTW", presumably the album title acronym to which he kept alluding.

On June 8, 2016, via Twitter, Stevens revealed he had completed his upcoming album and turned it in for mixing. The album, titled Do What Thou Wilt., was released December 9, 2016.

Discography

Longterm Mentality (2011)
Control System (2012)
These Days… (2014)
Do What Thou Wilt. (2016)